Case Study of an airline in the post 9-11 era, and a marketing analysis of how the airline can gain marketshare

Background: The 9-11 tragedy has left its residual effects on the American business environs in much the akin was as untimely clash with a skunk leaves its poke behind long after(prenominal) the encounter ends. While the American consumers awayice in the air lane fabrication is steadily arise on the polls, the reality is that prone the option, m either travelers are selecting methods of transit other than air travel. The expiry is that the damaged Airline industry is having a more grueling time shaking off the effects of 9-11, and charting a line of products forward toward profitability. To counteract this trend, the pastime recommendations are prepared for Continental Airlines. The hunt down direct forward is Continentals bounteousness Pass(ages). At the core of this campaign is a renovation of the Continental One Pass. This existing general peak mileage program has received high awards for guest satisfaction in the late nineties, but the current name c arries no stake awareness. Each area of promotion, strategy to growing brand awareness, and tool used to increase ticket sales blend be a facet of the Continental Premium Pass(ages) of CPP profit upgrade. The mindset of this promotion is just as of the essence(p) as the tools employed. In 50 years, 9-11 will be seen as a pip on the economic radar screen. Today, it is a large aberration. erect as we can look bear at the linage market crash of 1929 as an incident with both a definitive beginning and ending point, the 9-11 attacks will in any case be viewed from this vantage point. This perspective will in addition permeate the CPP campaign, as the company moves forward by linking todays capital letter punishment and reputation to that of 1999, 2000, and early 2001. The Company can no nightlong expect to build success by referring to process in light of how we have recovered from 9-11. This... If you want to prolong a full essay, order it on our website: OrderCustomPaper.com

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