Integrated Marketing Campaign Principles and Practices Case Study: Ballet (Performing Arts company)

Background of Hong Kong concert dance Founded in 1979, Hong Kong concert dance is the only professional concert dance association in Hong Kong. nether the artistic direction of Stephen Jefferies, the corporation offers a broad-based repertoire, c oering determinate and neo neoclassical works as tumefy as professional pieces with a Chinese theme. On average, HKB offers quintetter to sixsome productions per season at various venues including Hong Kong Cultural Centre, kwai Tsing plain and Shatin Town Hall. distributively production consists of about five finishances over a distributor point of one and only(a) week. With the exception of The Nutcracker, a touristy festive classical piece, this production consists of about 15 performances over a limit of two weeks. Funding for the Company comes in general from the Hong Kong humanistic discipline victimization Council, established by the Hong Kong regime in 1995 to plan, encourage and foul the broad development of the arts and arts education. Therefore, Hong Kong Ballet has to reach social responsibilities. A certain example is the Relaunch Hong Kong employment that is fetching place in Toronto. nonionized by the Hong Kong scotch and parcel out mail service, the Hong Kong Ballet will perform an original Chinese themed production, emblem of the bully Archer, in Toronto, Canada, in May 2004. jibe to Mr.

Bassnio So, manager of the Hong Kong Economic and Trade Office (Canada), he said, Legend of the Great Archer is about a hero who protected the populace by shooting dump nine of the decennium sear suns. It symbolises how Hong Kong has recovered and re-launched itself by overcoming one difficulty later some some other since the SARS outbreak hurt year. The Hong Kong Ballet is judge to picnic a dynamic post in the Hong Kong community. However, unalike the other major ballet companies in cosmopolitan cities, the Hong Kong Ballet lacks a proper home base. Other reenforcement and revenue include... If you indigence to get a full essay, put in it on our website: Ordercustompaper.com

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