Pfizer Case Study

It is the recommendation of Team B Consulting that Pfizer pursue the Vitamin and Supplement merchandise to capture market share in this area. Using a Back to Basics approach, Pfizer was the first mass producer of Vitamin C, and has a solid reputation for producing high quality products. The Supplement market is not regulated by the FDA and consumers may question the ingredients in legion(predicate) of the supplements that are mass produced by numerous manufacturers and marketers of these products, many of them oversea with little oversight and quality control standards. no(prenominal) of these companies have the prenomen or brand recognition that comes with Pfizer. We call up that with the Pfizer be attached to a line of Vitamins and Supplements, consumers would have more want and confidence that the supplements manufactured and marketed by Pfizer than those of competing brands. In indian cabaret to implement this strategic alternative, Pfizer would have two pl ectrons. The first option is to purchase an existing manufacturer of supplements and re-brand them under the Pfizer name.

This alternative would leave the products to come to market sooner as the company nates work with existing formulations and manufacturing processes. The other alternative is to create refreshful formulations and develop a manufacturing plan to produce them. The marketing gambit for either alternative would be to introduce these supplements to the OTC (over the counter) swap market. We believe that the Pfizer name would make an impact on consumers and retailers would quell thi s Manufacturer in their current product offe! rings.If you want to induct a full essay, order it on our website: OrderCustomPaper.com

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