Professional market research plan for Bounce Fitness Essay

look on competitionComparing consumer attitudes to an organisation run and those of competitorsIdentifying frequency of use of competitors products and functionIdentifying key competitors and their strengths criterion awarenessResearch on consumersDeveloping detailed consumer profilesIdentifying changes in attitudes and behaviour patternsIdentifying existing , strength or lapsed consumersResearch on placeIdentifying attitudes towards locationIdentifying conjunct opportunities for distribution of information or runIdentifying demand for products or services at other locations Research on priceIdentifying attitude towards pricingIdentifying costTesting alternative pricing strategiesResearch on products and servicesEvaluating competitors productsEvaluating consumer attitudes towards presentation and packagingIdentifying potential new products or services or ones which may be at the end of their life cycle mensuration attitudes towards existing products or services Research on promo tionMeasuring advertising and promotion effectivenessTesting alternative massagesTesting and comparing different media optionsProject 2Implement, monitor and evaluate the market look plan for Bounce Fitness.A.Develop a detailed ,realistic executing programIncludes an carrying out strategy for the identification , selection , contracting and monitoring of all told out-of-door consultantsDefines and communicates clearly all priorities, responsibilities, timelines and budgets, along with all personnel involvedOutlines all resources required, where and how they would be obtained, along with associated costs and conditions. Incorporate contingencies for at risk areasIncludes a monitoring process to ensure the bug out sticks to budget and stays on courseDetermines how you will measure your stakeholder satisfaction at the end of the projectIncludes an evaluation process for final review of your project.Part B suffer an information session for contractorsInstruction to your lookers in regards to their role and your expectationsDocumentation and first appearance proceduresCommunication strategiesPart C judge the research process and findingsEvaluate the usefulness of the findings in terms of relevance to initial objectivesEvaluate the marketing research methods usedSuggest any adjustment required as a result of the evaluationsProvide a modified research and implementation plan that reflects the adjustments you would makeB1.Statement of market research needs2.Include research objectives3.Include project scope4.Identify the specific data required, including how it will be self-collected , quantified and processed5.Include estimates of time lines and castings6.Include all required forms and recording instruments for each research method chosen