Advertising and Segmentation Brief Analysis Essay

Advertising and Segmentation Brief compend - Essay ExampleIt has become a household brand and a generic name that endlessly signifies the product as a window or glass unused. Recently it has also widened its range by even being used for other step up cleaners interchangeable the counter tops. 2) Create a detailed profile of the consumers that would likely purchase this item Windex range offers four products, a powdered or crystal form of Windex that can be used to clean bathtubs, wash basins, and kitchen sinks, a multi surface cleaner in the spray bottle that can be used to clean any smooth surface specially kitchen counters, marble tops, patios, stoves, Windex original is used to clean glass surfaces of windows and other glass tops as well in fact Windex is used as glass cleaner in general. The most forward-looking and the market leading product is the Windex outdoor, it has mop like cloth piece that can be link up to a rod that can be used to clean lawns glass doors. The pro duct is like a gift from heaven for everyone. The most targeted customers argon the housewives they ar the ones who are the main customers when households are concerned. They are usually responsible for the purchasing of grocery and other such house maintenance goods. The other users for Windex are bar owner and hoteliers they purchase Windex in larger quantities for the mirrors in the lobbies, washrooms and bedrooms. Every person who is willing to go their glass surfaces cleaned is the target market for Windex. Its a medium priced product and therefore, there are no affordability issues. It is a generic brand but not a premium brand and therefore, an affordable one(Muniz &OGuinn, 2001). 3) Clearly identify which segment the attached advertisements are targeting and the bases for the segmentation. The segment that Windex targets are household and it also targets the social unit of the window alter effort. But majorly they are targeting only glass users. They have been around in the pains for so long that despite mass trying to make their own place in the industry they have practically failed to get hold of the market share of Windex. Windex came forward and introduced the all surface cleaner, this helped people again go for the Windex brand as it had already an established and trusted image in the cleaning sector. People went for the one brand that is already trusted. Their basic target markets are families and the offices at a demean level, at a major level their major target market is the window cleaning businesses. They had recently launched a pouch fill up as well. This helped them make their own product more economical, this was specifically do to target the households. Mothers/wives found it better to purchase the bottled Windex once only then later use pouches to refill them. This way they also project a more environmental friendly image as they cut back the usage of bottles. 4) secernate the details in the advertisements that suggest the c ommon needs of the consumers. The most conveyed message by dint of the ads of Windex is the importance of clear glass. They have conveyed this ad through a few demonstrations that they did in the middle of the metropolis and which surprised the citizens. The technique that they have used here is a very unique one, it is guerilla selling that is being used to target the customers. Similarly the recent ad about the cleaning of the window which uses 2 birds who decide to annoy the person at home spending his time leisurely, so that he spends perch of his time cleaning the glass, the person has Windex he sprays it on the glass and the spot disappears in seconds and the birds are disappointed. This fount of portrayal of the product emphasizes the fact that the product cleans the spots or smudges very swiftly and without much effort. 5) Identify any cues and why they may used. In